OpenText: Webroot Product Landing Pages
ROLE
UX Designer
UX Designer
SCOPE
UX/UI Design
UX/UI Design
CLIENT
Webroot via OpenText
Webroot via OpenText
TEAM
UX Designers
Art Director
Developers
Stakeholders
UX Designers
Art Director
Developers
Stakeholders
Context & Challenge
Webroot required refreshed landing pages for its suite of cybersecurity products to better communicate technical value, improve user registration, and maintain visual consistency across the brand ecosystem. The existing pages lacked hierarchy and clarity, leading to user friction and diluted storytelling.
Approach
Working within the established design system, I refined page layouts to balance technical content with accessible visuals. Curated imagery and typography helped humanize the brand tone, while the registration flow was redesigned to reduce friction through simplified decision points and optimized form structures. Iterations were guided by feedback from marketing and product teams.
Outcome
The new landing pages strengthened brand cohesion, enhanced clarity, and created a more intuitive registration experience. The redesign elevated usability while reinforcing trust and professionalism—essential for a global cybersecurity brand.