Webroot: Product Landing Page Designs

Context & Challenge

Webroot needed landing pages for multiple business products that communicated technical benefits clearly, maintained brand consistency, and improved the registration experience for customers. Existing pages were functional but lacked intuitive hierarchy and visual cohesion.

Design Process

• Worked within the existing design system, creating layouts that balanced technical content with approachable visuals.
• Curated imagery to support product storytelling and reinforce trustworthiness.
• Redesigned the registration flow, streamlining form fields and simplifying decision points.
• Iterated designs based on internal marketing and product team feedback.

Final Designs

Using the existing design system, I created multiple landing pages that aligned closely with brand standards while introducing new layout patterns where needed to accommodate content. These products included internet anti-virus protection, VPN services and related cybersecurity software products.

Registration Page Design

In addition to the landing pages, I redesigned the user registration flow for business product sign-ups. The goal was to streamline the form fields, simplify decision points, and align the interaction design with the overall look and feel of the brand.

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