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Webroot: Product Landing Page Designs

Overview
As a UX/Ul Designer at Opentext, I was responsible for designing several key product landing pages for the Webroot product business segment. The goal was to create a cohesive, branded experience that clearly communicated product value, streamlined user registration, and supported conversion.
                Role: UX Designer
Scope: UX/UI design
Client: Webroot via Opentext


Design Goals

  • Communicate technical benefits clearly 
  • Ensure visual consistency across multipe product pages
  • Create a smoother, intuitive registration experience for customers
  • Reinforce Webroot’s brand through imagery, layout, design system


Landing Page Designs

Using the existing design system, I created multiple landing pages that aligned closely with brand standards while introducing new layout patterns where needed to accommodate content. These products included internet anti-virus protection, VPN services and related cybersecurity software products.

I also sourced custom imagery for each page to ensure visual cohesion and to support product storytelling in a way that felt trustworthy and professional.

 


Registration Page Design

In addition to the landing pages, I redesigned the user registration flow for business product sign-ups. The goal was to streamline the form fields, simplify decision points, and align the interaction design with the overall look and feel of the brand.

Internal feedback via marketing teams indicated that the updated design improved clarity and reduced confusion in the registration process.





Results & Impact

This project demonstrated the value of systematic design thinking and working within design systems while still creating meaningful, user-focused interfaces. It also sharpened my skills in visual storytelling, form design, and modular page creation.


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