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Printer Expert: Website Design

Overview
I was engaged as a freelance designer to create a new homepage and child page layout for Printer Expert, a company specializing in commercial and office printing solutions. The client needed a modern, trustworthy, and professional web presence that would reflect their services and increase credibility.
                Role: Lead Designer, Art Director
                Scope: UI design, art diretion
                Client: Printer Expert via Perpetual Solution Web



Design Goals

Working with the client’s existing branding package, I tailored the design with the following goals in mind:

  • Create a professional and visually clean digital presence
  • Improve information hierarchy for service categories
  • Ensure responsive-ready layout with clear CTAs
  • Establish visual consistency for future subpages


Homepage & Child Page Designs

The homepage was designed to immediately communicate Printer Expert’s core services and establish credibility with potential clients. I used a clean, modular layout to structure information around services, features, and testimonials. The subpage template was created to support future product or service expansions.

I designed the layout to balance text, visual content, and calls to action, while remaining flexible and scalable for additional content. Additionally, I curated photography to support the brand’s visual identity and strengthen the site’s emotional appeal.


Results & Reflection

This project allowed me to take creative ownership over a full website experience, from layout and structure to visual tone and content framing. I leaned into clarity, polish, and professional restraint to create a design that feels clean, functional, and future-proof.



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