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The Chang School: Gateway Programs Website Redesign

ROLE
UX Designer   
SCOPE
UX/UI Design
UX Research
CLIENT
Toronto Metropolitan University
TEAM
Marketing
Copywriter
Internal Stakeholders


Context & Challenge


The Gateway for International Professionals program helps internationally trained healthcare workers transition into the Canadian workforce. Its landing page, however, was static, text-heavy, and confusing. Users struggled to navigate, and the lack of engaging visuals failed to inspire confidence.

The core challenge: How might we redesign this page to build trust, clarify information, and guide prospective students smoothly through the journey?


Old Gateway website design


Discovery


Research & Insights
To understand user needs, I conducted semi-structured interviews and usability tests with two key groups: prospective leads and recent graduates (ages 25–54), all with international healthcare backgrounds.


User testing session with Gateway program learner.

Key findings:

  • Confidence: The site lacked authority and trust signals, leaving participants unsure about program legitimacy.
  • Visuals: The absence of imagery or interactivity made the program feel uninspiring.
  • Navigation: Sidebar links led users astray, creating friction and confusion.

As one participant shared: “I wasn’t sure this program was even right for me — the site didn’t explain or reassure.”


Design Solutions


Guided by research insights, I restructured the page around clarity, trust, and usability.

  • Simplified Structure: Organized content into a linear flow, reducing cognitive load.
  • Improved Navigation: Replaced sidebar clutter with in-page anchors and a top-down journey.
  • Visual Enhancements: Introduced professional imagery and hierarchy to create an aspirational, approachable tone.
  • Content Strategy: Clarified the value proposition, cut jargon, and emphasized credibility.





Various iterations of the design and cadence were created and presented to stakeholders

Final Design


The new Gateway page tells a cohesive story — what the program is, why it matters, and how to take the next step. Instead of overwhelming users with text, it creates a confident, approachable experience aligned with the program’s mission.




Outcome & Results


The redesigned Gateway page improved clarity, built trust, and guided prospective students smoothly through the program journey. Stakeholders praised the streamlined flow, while early feedback from prospective students highlighted the approachable tone, clearer navigation, and overall confidence in the program.

  • Stakeholders praised the improved clarity and streamlined content flow
  • Prospective students found navigation easier and the program more approachable
  • Participants reported increased confidence in the program’s value and credibility
  • Messaging and visuals aligned with the needs of international healthcare professionals


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