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The Raymond G. Chang School Homepage Redesign


ROLE
UX Designer
SCOPE
UX/UI Design
UX Research
CLIENT
Toronto Metropolitan University   
TEAM
UX Designer
Developer
Internal Stakeholders




Key Highlights







Context & Challenge 


The Chang School’s homepage had grown outdated and visually fragmented, struggling to represent the energy and inclusivity of its audience of lifelong learners. The design lacked a clear hierarchy, mobile responsiveness, and an engaging visual identity, making it difficult for users to find key information such as programs, certificates, and registration details.

I led the homepage redesign to create a refreshed, human-centered experience that not only streamlined navigation but also embodied the university’s voice and values.

Old Chang School website design with highlighted design issues.




Discovery


Through stakeholder interviews, user testing, and analytics review, I identified that visitors were primarily seeking clarity, warmth, and a stronger sense of trust. Many users emphasized the need for quick access to essential tools—like course search, login, and certificate information—without feeling overwhelmed by dense content.

The research revealed an opportunity to simplify the structure, elevate visual storytelling, and craft a digital narrative that reflected the school’s commitment to lifelong learning and professional growth.


Right: Moderated user testing session with prospective student.


Design Solutions


The redesign reimagined both the narrative and interface.

I developed a cleaner visual hierarchy supported by modular components, a simplified navigation system, and accessible color and typography choices. The hero section introduced an inviting, forward-looking tone supported by real imagery and concise copy.

The homepage’s new design emphasized human connection, inclusivity, and adaptability establishing a unified visual language that extended across The Chang School’s digital ecosystem.




Outcome


  • 162% increase in homepage visits (YoY)
  • 25% drop in bounce rate
  • 79% increase in engagement (YoY)
  • 100% task completion in usability testing
  • Over 3M active users now engage with the Chang School site annually

The redesigned homepage became the cornerstone of a scalable design system for The Chang School, introducing reusable components and cohesive patterns that continue to inform new pages and campaigns.