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Assure-Cité: Bespoke Website Design

Overview
Designing a refined digital presence for a premium insurance firm based in Montréal.
            Role: Designer
Scope: UX/UI design, art direction
Client: Assure-Cité via Perpetual Solution Web




Art Direction & Brand Translation

Assure-Cité is a bespoke insurance firm offering premium coverage solutions, based in Montréal. I was brought on to design the homepage and key subpages. The goal was to reflect the brand’s high-end positioning through a modern, clean, and luxurious visual experience that was tailored to the primarily French-speaking audience.

Working with the brand’s core identity, I expanded the visual language to suit the digital context, bringing together typography, colour, and photography into a unified system.

Key highlights:
  • Extended brand palette to support a more dynamic, modern layout
  • Curated a set of premium, editorial-style images to strengthen visual tone
  • Designed consistent structure across pages to reinforce clarity and credibility



Final Designs

I designed responsive layouts for both homepage and subpages. The structure focused on strong hierarchy, generous spacing, and a clean, modular grid to support both readability and sophistication.

The final design delivers a confident, modern brand experience with a clear visual rhythm supporting user clarity while elevating the product’s perceived value.


 
  
    

Results & Impact

This project reflects my ability to lead visual direction while working within brand guidelines and turning static assets into a functional, premium digital experience. The client expressed positive feedback, with high praise:



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