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Assure-Cité: Bespoke Website Design

ROLE
Designer
SCOPE
UX/UI Design
Art Direction
CLIENT
Assure-Cité via Perpetual Solution Web





Context & Challenge


Assure-Cité is a premium insurance firm based in Montréal. The client wanted a digital presence that matched their high-end positioning while appealing to a primarily French-speaking audience. The existing website lacked cohesion and sophistication, leaving users uncertain about the brand’s credibility and services.

Objectives


  • Translate the premium, bespoke brand identity into a digital experience
  • Design a modern, clean, and luxurious website
  • Ensure clarity, hierarchy, and consistency across key pages

Design Process


I worked closely with the brand’s existing identity and guidelines to extend its visual language for the web. This included:

  • Expanding the color palette to support dynamic layouts
  • Curating editorial-style photography for a premium, professional feel
  • Establishing a clear hierarchy and structure to improve readability and user trust

Brand guide elements include typography and colour utilized in design process.



Final Designs


I designed responsive layouts for the homepage and key subpages, ensuring a balance between visual refinement and functional clarity.

The website features:

  • Generous spacing and a modular grid for readability
  • Strong visual rhythm to guide users through content
  • Elegant typography and imagery that reinforce the brand’s luxury positioning



 
  
    

Results & Impact


  • The client praised the clarity, polish, and high-end feel of the final design
  • The project demonstrates my ability to translate brand identity into a functional, premium digital experience
  • Highlights my skills in art direction, UX/UI design, and visual storytelling